LEGO Media: Janice Ross Leads Children's Content
LEGO Media Elevates Janice Ross to Lead Children's Content Division in America
The Danish toy manufacturing powerhouse LEGO has promoted Janice Ross to oversee its U.S. children's programming operations within LEGO Media. In her expanded role, Ross will dedicate her efforts to developing original content for both television and cinema.
For the previous two years, Ross served as senior licensing manager at LEGO Media's Los Angeles headquarters. With multiple entertainment ventures currently in production, her new position enables her to channel her expertise exclusively toward these creative endeavors and future similar initiatives. Her responsibilities now encompass supervising development phases, production processes, and marketing strategies.
LEGO Media's current slate includes several ambitious projects: a computer-generated animated feature designed for direct-to-video release centered on the wildly successful "Bionicle" toy collection; an animated television program adapted from the recently acquired "Little robots" preschool book series; and a hybrid production currently known as "Project X" that blends live-action footage with CGI animation, aimed at the 6-to-11-year-old demographic.
During her tenure in licensing, Ross facilitated LEGO partnerships with major entertainment properties including the "Harry Potter" franchise, "Spider-Man," and "Galidor: Defenders of the Outer Dimension."
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